American Wines Matter

More than a brand, it's a movement.

Carnival Culture

Carnival Culture

AWM Merchandise

AWM Merchandise

Blog

Blog

About AWM

In 2015 I was undergoing major changes in my life. I was introduced to Caribbean Carnival as a means to distract me from my depression and pending divorce. I weighed almost 180 pounds. Throughout the past six years, the experience of Caribbean Carnival and its community taught me to love my body regardless of the scale, and has evolved into a major outlet to manage life stressors. Over time, I began to research and study Caribbean culture. In 2018, American Wines Matter (AWM) was born with the aspiration of spreading awareness of the Caribbean culture, encourage all people of varying backgrounds to enjoy carnival, and promote self-love.

AWM Mission Statement

To shed light on an African American woman’s perspective of discovering her roots embedded in Caribbean culture.

To capture the experiences of Caribbean Mas, J’ouvert, fetes and other activities in means that inspires others to embrace the culture, and to dispel many misconceptions of those that do not understand its historical roots.

To share current and developing knowledge through my experiences. To spread awareness and love of Soca and Caribbean Mas to all those interested, especially those who feel that they are not included because of their cultural backgrounds.

To provide guidance/mentorship to experienced/ inexperienced masqueraders and revelers with tips and tricks to make their experiences smoother and less stressful.

To function as a sounding board for various platforms that are making significant cultural contributions to black communities.

To utilize my credentials as a certified Physician Assistant to provide education about healthcare concerns specific to the black community.

To utilize my life experiences, gifts of intelligence, optimism and charisma to cultivate love of self in all women of varying shapes and sizes and to encourage them step outside their comfort zone to enjoy the Caribbean culture..

Behavioral Health
CEO, American Wines Matter

AWM Spotlight: Tash Elzie

Next up in the AWM spotlight is Tash Elzie, co-host of the @preezeedoesit podcast, photographer, stand-up comedienne AND super-mom. Read all about her carnival love story, how she enjoys carnival despite her challenges with sensory sensitivity, and her perspectives on battling the mental health stigma in the black community.

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James Baldwin
Blog
CEO, American Wines Matter

African without memory.

As soon as the Joshua Butler scandal came to light, people started to look left and right and ask: How do we keep another White Chocolate from happening again? Below depicts my lens and experiences in light of the four8 Interview.

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